IdeaPros

Graphic of gears grinding
By Florence Adrian 1st Aug, 2021
Building a business is like building a car and to get your business engine purring like a kitten, you have to have the right tools. Tessa Ashford, Director of Marketing at IdeaPros, shares with...
Sandcastle at the beach
By Florence Adrian 25th Jul, 2021
Remember when we were kids building castles in the sand? They never lasted too long, though. The waves would take them out, or we would knock them down ourselves. We talked to Fred Cary, the CE...
Woman wide-eyed with her mouth agape as a man whispers something into her ear
By Florence Adrian 6th Jul, 2021
“Without publicity, a terrible thing happens - nothing.” - Phineas T. Barnum A great idea, product, or service doesn...
Man with his finger on his chin in front of a chalkboard that has "social media" written on it
By Florence Adrian 6th Jul, 2021
You want to take advantage of all those people on social media, but it seems like it would take an eternity just to set up your accounts and get started? In today’s show, Tessa Ashford, the D...
Graphic of brand guideline templates
By Florence Adrian 3rd Jul, 2021
Branding is the art of aligning what you want people to think about your company with what people think about it, and vice versa. And if you are planning to be successful at what you do, you sh...