Laundromat, thermos, and aspirin all have something in common. They lost their trademarks and went from being single products to representing entire product categories. We talked to Eric Hansco...

Establishing and managing a business can be exciting AND profitable. However, it's natural for companies to encounter some bumps in the road no matter how ethical and cautious they are. Unfortunately, whether you're in the wr...

A business name is essential since it reflects the company’s brand. Later on, it becomes synonymous to the company’s reputation and how consumers look at your products and services. Nothing is more frustrating than to fin...